Industry News & Trends

Quick Answer SEO (search engine optimisation) is the process of making a website easier for search engines like Google to find, understand, and trust enough to recommend to people searching for related topics. It combines keyword research, on-page content, technical site health, and backlinks and it typically takes 3–6+ months of consistent work to show…

At SEO for Authority Sites, we spend a lot of time thinking about where search is headed. But to understand where it’s headed, it helps to understand where it’s been. You don’t have to go particularly far back in time to trace the full arc of Search Engine Optimisation,  it’s only really been around for…